Episode Details
Back to Episodes
Day 206: What "Premium" Actually Means for Travel Advisors
Season 3
Episode 26
Published 2 months, 3 weeks ago
Description
Not sure what to charge for a course, a download, or a strategy session, or any additional offering? This episode breaks down a simple pricing hierarchy for your knowledge-based offers, and how to avoid the two big mistakes: pricing so low it signals low value, or so high nobody signs up.