Episode Details

# The Daily Trend Report with giovanni gallucci: July 25, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, Gio. ## In this episode **Social Media.** So yesterday we spent the whole first block on the 65-inch screen. Eddie's report this morning pointed the other way. **Clean Label Food and Beverage.** Kendall's whole report circled this one. Function stopped being a category and turned into the price of admission. **Content Creation Tactics.** Eddie and Travis both put Zevia at the top of the tactics file. They handed the biggest campaign in the brand's history to an unscripted Cardi B, let her just decode people's everyday moments, then asked fans to send in their own for her to riff on. ## Quick takeaways - Claim a recurring audio slot before your category wakes up to it. A short weekly show, same voice, same day, published where your buyers already listen. - Take your best-performing post and cut an audio-native version, rewritten for the ear. If it only works with the picture attached, it was never audio. - Put one recognizable human voice on it and keep them there. The retention play is a person people learn to recognize, not a rotating cast of narrators. - Pick the one daily moment your category won't film and make it a standing weekly post. Own an afternoon, not an ingredient. - Flash the real dose on screen like a receipt, no health claim attached, and let the label-readers catch it on their own. - Shoot your ordinary Tuesday on purpose. The unglamorous, believable moment is the thing a giant's checkbook can't reproduce. - Find the one voice with real standing in your world, an unfiltered person, a beloved creator, a band your audience follows, and build the campaign around them, not your logo. - Give people a submission mechanic so the audience makes your next round of content. Ask them to send the thing, then feature it back. - Kill the flavor-announcement post. No human on it and no reason to care, so no reach. Give it a voice or leave it in the drafts. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.

• (00:00) - Intro
• (00:29) - Social Media
• (04:20) - Clean Label Food and Beverage
• (07:38) - Content Creation Tactics
• (10:54) - Outro