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From Garage to Million Pound Fragrance Boom | UK News
Description
Two childhood friends turned fragrance entrepreneurs, Dean and Jay, built Direct Beauty from a tiny warehouse with just four employees into a booming UK brand—thanks to a bold 2025 move onto Temu. Within a year, they sold over 200,000 products and generated £4 million, scaling from a small team to 12—including Jay’s dad—and already planning their next warehouse expansion. Their story is proof that ambition, timing, and the right platform can turn a humble start into explosive growth.
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