Episode Details

Today we drill down into Level 10's approach to Identity in marketing, specifically how to build it. Remember, your Identity is what sets you apart from the competition and it should be part of your marketing message in every single ad and on every webpage. How do you define your identity? Well, Rich has you covered here. No guesswork needed. To construct your company's identity you needn't look any further than the 5 Pillars of Identity. These include: Your products, your workmanship, your bedside manner, core values, and one pillar that covers anything else.