Episode Details

The Health Marketing Daily — July 25, 2026 In this episode: • Italy's advertising self-regulator has ordered a supplement brand to halt claims that its product can 'eliminate microplastics' from the body — a direct warning shot for any brand tempted to exploit the microplastics anxiety trend. • A large new study linking GLP-1 drugs to increased hair loss risk opens a genuine white space for supplement brands in the hair, skin, and nails category to position alongside — not against — weight management drug users. • ClassPass is deliberately repositioning from fitness booking app to full-spectrum wellness platform — a structural shift that signals where the wellness consumer is headed and which distribution channels supplement and wellness brands should be watching. • A new German academic study is formally testing a weight-neutral approach to obesity care — a challenge to the dominant weight-loss narrative that has major implications for how wellness brands frame their messaging to consumers living with obesity. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health