Episode Details

Former World Barista Champion James Hoffmann has been commenting on the modern specialty coffee movement since 2004 and shows no signs of stopping now. He talks with Baca about tipping culture, sustainable and equitable green buying, wholesale coffee, big specialty coffee buyouts, and more. So many gems in this one - enjoy! The only coffee subscription you need: https://catandcloud.com/products/subscription James Hoffmann YouTube: https://bit.ly/2gekpSj World Atlas Of Coffee: http://www.theworldatlasofcoffee.com/ Chris Baca Video Interview with James: https://bit.ly/2QileLJ

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Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Hosted by Chris Baca and Jared Truby