This week we’re doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It’s a conversation about understanding who you are, what you’re trying to say, and how the choices you make — from design to customer experience — shape the way people connect with your brand.
At its core, this episode is a reminder that branding isn’t about trends or aesthetics. It’s about intention. When you know your values and you communicate them clearly, you build something people can feel. We loved this conversation, and we’re excited to pass it along because it captures the kind of thoughtful, purpose-driven creativity we believe in.
🔖 Chapters –
00:00 intro
02:04 First coffee you remember
03:57 Most memorable coffee
06:03 Consistent coffees are the goat
10:20 Marketing for your audience
16:20 Approach for established vs new brand
31:12 Key things in the marketing space
48:55 What trend in coffee design should go away
01:03:26 Book Recommendations
01:07:21 Dream house followup
🔗 Links –
Pomelo Coffee Consulting:
Good Folks, Doing Good Work Podcast open.spotify.com/show/0BY3tPEogHxfqTenU1p4qJ?si=6730f165aa434a25
Website www.pomelocoffeeconsulting.com/
Instagram www.instagram.com/pomelocoffeeconsulting
Lukes New Book www.pomelocoffeeconsulting.com/pomelo-book
Cat & Cloud:
Instagram www.instagram.com/catcloudcoffee/
Webstore www.catandcloud.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Podcast Info and Contact: www.catandcloud.com/podcast
Instagram: www.instagram.com/catcloudcoffee/
Webstore: www.catandcloud.com/
Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions
Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.
Hosted by Chris Baca and Jared Truby
