Cat & Cloud Podcast
Cat & Cloud Coffee www.catandcloud.com/
On-Stage, Off-Stage: Why Owners Stand in Line (And Other Hospitality Go’s & No-Go’s) – Ep #439
Summary
In this episode, Jared, Chris, and Casey riff on authenticity and then dig into hospitality as “on-stage vs off-stage” work—treating a café like a live performance where everything guests see, hear, and feel (cleanliness, order, smell, noise, staff energy) shapes the experience before they even taste the coffee. They unpack “clubhousing” as a major no-go—when staff get lost in their own conversations or tasks and fail to include guests—and argue that the goal isn’t robotic service but a shared framework that helps people be more present and human. A key leadership practice is cafe/restaurant owners standing in line and experiencing the business like a guest to spot friction and keep perspective. Chris closes with his biggest hospitality deal-breakers: letting the register conversation drag while a line builds, ignoring “hovering” guests who need help, and creating perceived unavailability—because being seen and acknowledged is often the difference between a tense room and a great one.
Chapters
00:00 Cold Open
05:00 On-stage vs off-stage behavior in service
08:00 First impressions: cleanliness, orderliness, and “do they care?”
17:30 Club Housing: what it is and why it’s toxic to guest experience
26:30 Loving something vs Loving it and acts of service
30:30 Leadership Habits: Witness user touch-points, and Standing in Line
36:40 Remember to Place yourself in Guest Mindset
42:40 Hot Takes and Hospitality No Goes!
46:45 Perceived unavailability + the easiest fix: acknowledge people
52:30 Strong Opinions matched with Empathy and a Growth Mindset
Cat & Cloud:
Instagram www.instagram.com/catcloudcoffee/
Webstore www.catandcloud.com/
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Interested in serving our coffee at your business? Become a Wholesale Partner!
Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.
The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.
Hosted by Chris Baca and Jared Truby
Produced by Casey Ryan
Feb 2026
Podcast Info and Contact: www.catandcloud.com/podcast
Instagram: www.instagram.com/catcloudcoffee/
Webstore: www.catandcloud.com/
Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions
Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values
