Episode Details

Episode: 146

DESCRIPTION:
A conversation about building business development through in-person events, the actual costs and conversion math behind them, and why trust still outperforms scale in an AI-driven world. Covers venue selection, room size, follow-up persistence, and the tradeoffs between live events, outbound, and paid media as a business grows.

ABOUT THE HOST:
Jamie Shanks hosts Outsource to Profits and leads Get Levrg, a company built around helping founders scale through offshore talent and leverage rather than headcount. He's built and scaled three agencies of his own, and brings that operator experience into every conversation on the show.

LinkedIn: https://www.linkedin.com/in/jamestshanks/

ABOUT THE GUEST:
Laura Wang is the Founder of Injoy, where she blends human expertise with AI to help startups and entrepreneurs scale. She built her path from freelance beginnings to running her own agency, working with founders across Canada and around the world.

LinkedIn: https://www.linkedin.com/in/laurawg/

EPISODE SUMMARY:
Jamie and Laura Wang trade notes on what actually makes live events work as a business development engine. They get into venue economics, ideal room size, and how trust built in person compounds into referrals and partnerships. Laura shares how a handwritten gift once converted a client, while Jamie breaks down the cost math that took him from zero to seven figures, and where live events stop scaling on their own.

WHAT YOU'LL WALK AWAY WITH:

• The pricing detail that quietly doubles your event cost without changing turnout
• Why one specific room size keeps showing up as the sweet spot
• A personal gesture that turned into a client relationship
• The point in a company's growth where events stop being enough on their own
• What separates a founder chasing volume from one building intentional rooms
• Why persistence after multiple "no"s pays off later, and when