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• The AMP Accords published what it calls "the first cross-platform measurement standard in history". The document defines a podcast, and aims to set implementation standards for attribution and exposure metrics. It argues that these standards are required to grow the industry further - and could, potentially, unlock a billion dollars in extra revenue. The document, which has been produced by twelve different companies, will now be taken to standards bodies, including the IAB.
  • The document itself is gated content, and the website requires your email address to read it. As a service to our readers (and to protect our own business) you can download the document directly here.
• "It's time that we take ourselves seriously and we create some legitimate standards that make it a little bit easier for all of us to do our jobs," Oxford Road's Dan Granger, who has been driving the agreement, tells us in the Podnews Weekly Review this week. He's interviewed with Giles Martin, who is positive about the "play" definition in the document. "Spotify and YouTube both being in that ballpark, that's very meaningful for the industry and perhaps encouraging for others in the sense that already parts of (the AMP Accords) are getting some some meaningful traction."
• Opinion: The "exposure metrics" section of the AMP document asks for podcast apps to share a large amount of data every thirty seconds of content played - including, from consenting users, a hashed email address and a mobile ad ID. As our Editor James Cridland says, it's another example of podcast app developers being asked to implement features or data collection, at their own risk, without being given any share in podcasting's success. In an opinion piece today, he argues: for better measurement, give podcast apps a cut of the revenue.

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