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In this episode of Enhance, Jonathan Cor sits down with Andy to share his unique path; from growing up around the trades to finding his niche as a marketing consultant for commercial construction. Together, they dig into how social media is evolving, why more executives are turning to ghostwriting, and why telling a good story is the secret weapon for building a personal brand in the AEC world.

Jonathan points out that it's time for contractors and leaders to stop just "checking the box" on social media and start focusing on what actually moves the needle: landing new business and attracting great talent. They dive into where to put your energy online, comparing LinkedIn's power for networking with YouTube's long-term payoff.

If you've ever felt nervous about posting online or aren't sure what to say, this episode is exactly what you need. It’s a great push to finally get over the fear of hitting publish, rethink how you communicate, and start sharing your real expertise to stand out from the crowd.

Connect and learn more about our fantastic guests:

Jonathan’s LinkedIn: https://www.linkedin.com/in/jonathan-cor/

Customer Growth’s Website: https://www.customergrowth.co/

Jonathan’s Podcast: https://www.customergrowth.co/learning-resources/

At ENHANCE, we’re dedicated to uncovering the “why” of industry professionals and sharing their unique stories.

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Thank you for your support, and God bless!

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