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Texas Tech’s Bold New Partnership | Lubbock News
Description
Texas Tech just landed a historic 15-year, $75 million deal with Galaxy Digital, renaming its stadium Galaxy Stadium starting in 2026 — a massive leap from their previous $30 million AT&T pact. Chancellor Brandon Creighton calls it the largest stadium naming rights deal in college sports history, signaling Galaxy’s confidence in the Red Raiders. While some mourn the loss of the Jones name — a legacy honoring a former president — Creighton promises other ways to honor the family. The deal also funds athlete NIL initiatives and bolsters Texas Tech’s push into AI research, alongside NVIDIA, positioning the university as a leader in tech and athletics. With record enrollment on the rise, Creighton’s vision is clear: make Texas Tech the best in every category — academics, sports, and innovation.
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