Episode Details

Movie theaters are cashing in on a popcorn revolution—selling collectible buckets for up to $70, turning snack time into a serious side hustle. AMC expects $100 million in bucket revenue this year, while Cinemark’s merchandise sales jumped 40%, fueled by these fancy containers. With popcorn costing less than $2 to make but selling for $10 (a 400% markup), add a designer bucket and margins soar to 3,400%. Hot items like the Trojan Horse “Odyssey” bucket are already reselling for way more on eBay. It’s a brilliant short-term win for theaters—but what happens when collectors end up storing a dozen of these in their garage?

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