Episode Details

Comic-Con’s massive crowd—over 135,000—is set to pump $160 million into San Diego’s economy, with the Gaslamp Quarter taking the biggest hit. UC San Diego researchers have developed a groundbreaking hour-by-hour, neighborhood-level economic model to predict exactly where and when the money flows, turning broad estimates into hyper-detailed insights. This granular approach could revolutionize how cities plan for large events. Meanwhile, the Convention Center is eyeing expansion to host more back-to-back events, unlocking even greater economic potential.

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