Episode Details

I met our guest at the Internet Retailing Expo (IRX) where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she would make a great guest.

It took us a little while to make the recording happen – but you’re in for a treat…

Nicola Fox is a retail marketer specialising in Email marketing, CRM and Loyalty

Over the last 10 years, she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme.

Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting email marketing from batch and blast to a data-driven, segmented, personalised program.

A difficult enough task in a small, slow-moving eCommerce brand – let alone one of the fastest biggest retailers around.

Listen to hear Nicola explain exactly how she did it.

Find all the details at https://eCommerceMasterPlan.com

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