Episode Details

The Health Marketing Daily — July 24, 2026 In this episode: • A pivotal FDA advisory vote to allow compounding pharmacies to produce BPC-157 and KPV peptides marks a regulatory turning point for the grey-market wellness peptide category. • Italy's Conad has opened a dedicated wellness retail concept store in Florence, signalling that mainstream European grocery is moving aggressively into specialist health and wellbeing territory. • New research connecting faecal microbiome transplants to neuroplasticity and healthy ageing is giving the gut-brain-longevity axis a major scientific boost with direct implications for probiotic and postbiotic brand positioning. • The Nue Co.'s dramatic pivot from supplements to fragrance — with fragrance now set to represent 85% of revenue — is a striking case study in how wellness brands reposition when core categories soften. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health