Episode Details

Here's the question I ask every founder who tells me they want to build a community: how many people can you write down right now, by name, who you know would join? Most people can't answer it and that's the real reason their launch stalls, and no marketing funnel is going to fix it.

In this episode I get into why the very beginning is the hardest part of building a community, and why your first members won't say yes until they know who else is in the room. I share what happened when we ran this exact exercise at Affinity, what an invite-only strategy actually looks like in practice, and how one client is filling her membership before the doors even open.

If you're building something and it feels like you're pushing a boulder up a hill, this one is for you.

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• Learn more about The Collective (our membership at Affinity)
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