Episode Details

Sixty-four percent of what Alexa recommends to shoppers is sitting outside the organic top ten. Not page two, not rank eleven. Nearly 41% of those picks are outside the visible results entirely. Neil Twa dives into a Marketplace Pulse article that reveals a startling shift in Amazon's landscape. In a study of nearly two thousand non-branded queries, Alexa's AI is bypassing traditional FBA ranks. Neil shares a real pattern from his portfolio, highlighting a home goods brand with solid products and good reviews that still gets overlooked. He breaks down three actionable moves to audit your top five SKUs for intent language, not just keyword density. If you're spending big on Amazon Ads and still getting bypassed by Alexa's recommendations, this episode is a must-listen. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep332 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep332&learn_mcp=1