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The Longhorn Network’s Hidden Legacy | Texas Longhorns Football News
Description
The Longhorn Network, Texas’ controversial 24-hour sports channel launched in 2011, may have sparked division but ultimately saved the Big 12. Iowa State’s Jamie Pollard reveals how the network’s revenue-sharing deal kept Texas, Oklahoma, and OSU from bolting to the Pac-12 — a move that could’ve shattered the conference. Instead, it funded smaller schools like Iowa State and Baylor, boosting their facilities and competitiveness — even if it ironically hurt Texas’ championship run. What many saw as a power play, Pollard calls a lifeline for the Big 12.
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