Episode Details

A consumer watchdog is launching a fiery ad campaign against Kroger, accusing the giant of secretly hiking prices through “dynamic pricing” — adjusting costs in real time based on demand, weather, or time of day. Critics say this lets Kroger quietly overcharge families, while defenders argue retailers need to use tech to survive rising costs. Kroger hasn’t responded, but shoppers are split — some ready to switch stores for lower prices, others loyal to predictable, stable pricing. The group behind the push, funded by major social welfare foundations, claims Kroger’s profit-first tactics are squeezing everyday Americans.

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