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Ep.514 J.K. Rowling Kept the One Asset Amazon Couldn’t Own

Season 2 Episode 254 Published 4 weeks, 1 day ago
Description

When the eBook revolution took off, most publishers rushed to hand their digital distribution to Amazon. J.K. Rowling took a different path. She kept control of the Harry Potter digital rights and launched Pottermore, ensuring the customer relationship remained connected to her own platform. In today’s episode, we break down why reach without ownership is a dangerous trade, and why founders who rely entirely on third-party marketplaces risk giving away their most valuable asset: direct control of the customer. Real enterprise value is built by owning the infrastructure behind the transaction, not just the transaction itself.

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