Episode Details

The Health Marketing Daily — July 22, 2026 In this episode: • New research shows a naturally occurring food compound found in wheat germ, mushrooms, and aged cheese could boost vaccine efficacy in older adults — a direct opportunity for nutraceutical and functional food brands targeting the longevity and immune health market. • Novo Nordisk's lawsuit against Eli Lilly over allegedly misleading GLP-1 drug ads marks a significant escalation in the weight management drug wars — and signals how fiercely contested the marketing narrative around these drugs is becoming. • Welch's Fruit Snacks is launching probiotic-fortified Yogofruits to court Gen Z, signalling that mainstream confectionery brands are aggressively pivoting into functional health territory previously owned by specialist wellness brands. • New European research from EIT Food confirms that consumers respond to personal health and taste benefits — not sustainability or agricultural messaging — a direct challenge to how many functional food and wellness brands are currently framing their products. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health