Episode Details

Chelsea’s new 2026-27 away kit drops with a bold black-and-gold look, reviving a classic design from 2021-22 and featuring the iconic lion crest plus the Club World Cup winners’ patch — all without a front-of-shirt sponsor. After initially seeking a massive $80M deal, they’ve scaled back to a rumored £45-50M range, eyeing tech firms for deeper partnerships. The timing twist? They passed on hydration brand Knox, who later signed with Newcastle — another reminder that kit launches can be a high-stakes chess game.

Listen in comfort:
Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn.

Advertise on DNN:
advertise@thednn.ai

This is an automated, high-level news summary based on public reporting.
Report issues to feedback@thednn.ai.

View sources & latest updates:
https://sources.thednn.ai/b8902d81bd8fe28e