Episode Details

Buyers are backing out after signing contracts—yes, even after the “finish line”—and agents aren’t preparing clients for this new reality. With three listings falling through in one week and another buyer asking how to walk away after realizing it wasn’t the right fit, this isn’t just occasional indecision—it’s a market shift. Once, signing meant victory; now, it’s just the start. While prices remain high and sales quick in many areas, buyer behavior has changed: they’re more cautious, more likely to use contingencies, and more willing to walk away. Agents must adapt—communicating honestly with sellers, slowing down the buyer process, and protecting their own time as deals fall through for reasons beyond their control.

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