Episode Details

Will Ferrell’s new Netflix series “The Hawk” just gave the Willamette Valley a major spotlight — and wine lovers are thrilled. In one scene, his golf legend character, Lonnie “The Hawk” Hawkins, specifically requests a Pinot Noir from the region, echoing his earlier nod in “Anchorman 2.” As Oregon’s wine industry navigates tough times with shifting demand, this unexpected cameo is a powerful boost — reminding the world why the Willamette Valley remains a global Pinot Noir powerhouse. Wineries celebrated the moment online, grateful for the global exposure. It’s not just about golf — it’s about the valley’s enduring legacy on the world stage.

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