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Building Global Music Communities: Chyna Brackeen on Live Experiences, Artist Empowerment & Booking More Women
Description
In this episode of Music Industry Insights Worldwide, Saskhia Menendez is joined by Chyna Brackeen, Vice President of Experiences at Sofar Sounds, to explore the power of live music, global communities and creating meaningful opportunities for artists around the world.
Chyna leads Sofar Sounds' global live events and experiences business, working across a worldwide ecosystem of promoters and partners to bring music and human connection to audiences in cities including Jakarta, Rio de Janeiro, Chicago, Miami, Berlin, Madrid and Paris.
With a career spanning live music, festivals, artist management, entertainment and community building, Chyna brings a wealth of experience to the conversation. Before joining Sofar Sounds, she founded and led Attack Monkey Productions, producing festivals, major brand launches and innovative artist experiences, while helping artists reach some of the world's most respected stages and venues.
Earlier in her career, Chyna became the first female executive at A.C. Entertainment, the company behind Bonnaroo Music + Arts Festival, where she worked with both legendary and emerging artists.
A passionate advocate for diversity, inclusion and artist empowerment, Chyna is also a leading voice behind the "Book More Women" movement, championing greater representation and opportunity for women across the live music industry.
In this inspiring conversation, Saskhia and Chyna explore how live music can build stronger communities, why local autonomy matters in a global industry, the importance of creating inclusive stages, how we can book more women, and what the future of live music experiences could look like.
Chyna also shares insights from her remarkable journey through the entertainment industry — from festivals and artist management to global live experiences — as well as her unexpected journey as a professionally trained coloratura soprano.
In this episode, we explore:
🎤 The future of live music and shared experiences
🌍 Building global music communities across 250+ cities
👩🎤 Why the industry needs to "Book More Women"
🤝 Diversity, inclusion and artist empowerment
🎪 The evolution of festivals and live events
🌱 Supporting local creativity within a global music ecosystem
🎶 Creating meaningful connections between artists and audiences
💡 Lessons from a career spanning festivals, entertainment and artist management
🌎 How live music can bring people and communities together
🎼 Chyna's fascinating journey from opera training to the global live music industry