Episode Details

Sellers are turning tech-savvy and skeptical—nearly two-thirds were offered private listings, with 43% saying agents pushed them hard. While most support public price cuts to signal negotiation, they avoid revealing how long a home’s been on the market. Only a quarter use AI, but those who do are strategically leveraging it to fact-check agent advice, forcing agents to justify their strategies with market expertise. The shift? Sellers are now empowered, demanding transparency and value beyond just listing a property.

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