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Imax CEO Rich Gelfond Talks "The Odyssey' Sellouts
Published 2 months ago
Description
The Odyssey, Christopher Nolan's interpretation of Homer's epic poem, brought in $264.1 million globally in its opening weekend, surpassing expectations in North America and around the world. The film's release following a multimillion-dollar promotional campaign and setting records for Imax, including a record-breaking opening weekend for the company.
For more, Bloomberg's Katie Griefeld and Sally Bakewell spoke with Imax CEO Rich Gelfond.
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