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Episode 3 Navigating the mAIZe: Donor Segmentation
Season 1
Episode 3
Published 2 months, 4 weeks ago
Description
Building a Donor Segmentation Model, Step by Step.
A few episodes back I mentioned a segmentation model I built for a crisis campaign — 1,100+ donors, five tiers, different outreach for each. This episode walks through exactly how, in five steps you could start on your own donor list this week.
No black box. No “trust the algorithm.” Just the actual process, including where AI helps and where it absolutely shouldn’t be making the call.