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Premier Calls Out 'Ditch the Witch' Billboard | Melbourne News
Description
Victorian Premier Jacinta Allan has slammed a controversial “ditch the witch” billboard on a Melbourne truck, calling it disrespectful to women and a dangerous contributor to gendered violence. The billboard, which was briefly removed after a defect notice but returned over the weekend, reignites debate amid recent tragic deaths of two women in Victoria. Allan warns that dehumanizing language like “witch” fuels violence and demands societal change—not just government action. Former PM Julia Gillard and Prime Minister Anthony Albanese have also condemned the campaign, which is funded by a Melbourne brothel and includes explicit content. The incident highlights the urgent need to challenge toxic rhetoric and build a culture of respect for women.
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