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S2 E80 - From Spray Foam to Seven Figures: What It Takes to Scale
Description
In this episode of Beers with Contractors, host Will and Terry welcome Cory Boehs of Kool Foam and discuss his path from framing and starting Kool Foam in 2007 to building a higher-integrity spray foam business with his wife Suzanne (now 51% owner). Cory explains how the industry shifted from customer education to commoditization, with poor installs driven by low training and lack of understanding that foam is “manufactured” on site and must be on-ratio and to depth. They cover verification tools and tech like Accurate Dynamics equipment, reporting, density tests, and blower door testing, plus barndominium pitfalls like thermal bridging and sweating purlins, and debunk the myth that metal can’t be replaced later. Cory shares Kool Foam’s cost/payback, comfort benefits, and his creation of Brave Build to help contractor-owners overcome bottlenecks, define success beyond money, and build an authentic peer community.
00:00 Introduction
00:46 Meet Cory Boehs
01:47 Kool Foam Origin Story
04:29 Spray Foam Industry Shifts
06:03 Quality Installs Matter
10:44 Commoditization Debate
13:39 Verification Tech Tools
17:39 Barndominium Foam Pitfalls
22:13 Cost Payoff Comfort
28:27 Toward Brave Built
30:07 Satchel Banter and Turning Point
31:00 Backstory and Business Bottleneck
35:17 Brave Build Vision of Success
39:57 What Brave Build Is
44:02 First Mastermind and Momentum
47:31 Events and Expanding Beyond Foam
50:52 Handing Over Control to Suzanne
53:58 Authenticity and Community Impact
55:35 Wrap Up and Safety Disclaimer
Contact Cory Boehs at:
Website: https://koolfoamllc.com/
Email: cory@koolfoamllc.com
Facebook (Cory Boehs): https://www.facebook.com/cory.boehs/
Facebook (Kool Foam): https://www.facebook.com/koolfoaminc
Instagram: https://www.instagram.com/koolfoam
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