Episode Details

Sherry Goldman's guest is Matt Price, founder and president of Empath Insights. Sherry and Matt discuss using research and market research in public relations. Their conversation spans the types of research that can drive PR strategy, tactics, and also evaluation, ways to use various types of research in all phases of public relations, thought leadership and business development, and how to effectively use AI in research.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.