Episode Details

Heading to a writing retreat in the Swiss Alps, I’m bringing Bill Spear’s iconic “Ride Hard Die Free” pin—a rebellious underground comix staple born from a Hells Angels shirt twist and later reimagined with a skull in an accountant’s visor during an oil crisis. Commissioned for Alaskan journalism legend Howard Weaver, the slogan’s gritty, defiant spirit feels more relevant than ever. While Bill thinks it’s dated, I argue it’s vintage gold—perfect for a world craving truth over noise. Packing Bill’s cowboy philosopher wit and Howard’s Alaskan grit, I’m ready to write hard, die free, and maybe even avoid believing what ain’t so.

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