Episode Details

World Cup winners are getting championship rings—yes, like American sports—30 custom, numbered, personalized pieces for the squad, plus temporary ones for captain and manager right after the final. With 2,000 more rings for fans to buy (totaling 2,026, the tournament year), FIFA’s clearly trying to cash in and mimic North American sports culture. But not everyone’s thrilled—high-priced jerseys and turf sales are already sparking backlash. This new merch wave is turning heads and sparking debate.

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