Episode Details
Back to Episodes
Contagious: Why Things Catch On (Jonah Berger)
Season 1
Episode 179
Published 1 month, 2 weeks ago
Description
Join us for a deep dive into Jonah Berger's groundbreaking book, Contagious: Why Things Catch On. We analyse the psychological secrets behind why ideas spread. Discover how to utilise the six key STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories to maximise your reach and master social transmission.