Episode Details

Radio listening data from Europe and the US

Published 1 day, 18 hours ago

The EBU released its Radio Trends Report 2026. Weekly reach across Europe is 81.3%, down 2.7% from five years ago. As above - time spent listening is 2h 10m per day - down 15 minutes on 5 years ago (and down 50 minutes from 20 years ago).
Nielsen released its Podcast Listen & Watch Report, though there’s information in there for radio as well. Particularly, it quotes Edison Research’s Share of Ear for Q1, which sys that 20% of time spent with ad-supported audio is podcasting: radio is more than three-times larger.
In Australia, Kyle Sandilands will start his paid-for live online show on August 10. It will cost AUD $99 for the year (£51, US$69) - listeners won’t be able to buy monthly. Game Changers Radio seems to think it will be easy to get 10,000 listeners paying that. Sandilands has said he needs 50,000 to “cover costs”. Prior to his sacking, his show had 1.1 million listeners, 96,000 of those online; he had 291,000 listeners to the podcast too. I’m fascinated to watch this.