Episode Details

The Health Marketing Daily — July 19, 2026 In this episode: • Italy's Ministry of Health has recalled supplements containing unauthorised novel food ingredients, putting EU regulatory compliance front and centre for supplement brands. • Lioness has launched a range of functional gummy snacks designed around women's hormonal life stages, securing placement in over 1,900 Target stores at launch — a significant retail bet on women's health positioning. • Hemp beverages surged 133% year-on-year in 2025 according to the Hemp Beverage Alliance, even as a regulatory ban looms — making this one of the most striking tension stories in functional drinks right now. • Europe's leading Dutch grocer Albert Heijn is actively expanding its own-label high-fibre range, signalling that gut health and dietary fibre are now a mainstream retail strategy priority — not just a specialist supplement story. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health