Episode Details
Back to EpisodesThe FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the
Published 3 months, 1 week ago
Description
The FMCG Marketing Daily — July 19, 2026
In this episode:
• Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segment.
• Skechers has consolidated a significant portion of its global media buying with Horizon Global, marking one of the larger independent agency wins in footwear this year.
• Kate Spade has appointed a new CMO with an explicit mandate to restore brand desirability after years of over-distribution and equity dilution.
Hosted by Marco & Klara. New episode every weekday.
Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO