Episode Details

Quebec’s SAAQ is rolling out a haunting new campaign: a white vinyl-covered hearse that drivers pledge to drive safely by signing. Starting in Montreal and touring cities like Quebec City and Trois-Rivières, the vehicle serves as a stark reminder that one distracted moment can cost a life. With construction holidays (late July to early August) being one of the deadliest driving periods — 35 deaths last year, nearly double previous years — the SAAQ is zeroing in on preventable causes: speeding (linked to 75% of fatalities), distracted driving, and impaired driving. Motorcyclists are especially targeted, with rising deaths tied to speeding and lack of protective gear. Police are ramping up patrols through August 2nd to reinforce the message: stay focused, slow down, and ride safe.

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