Episode Details

Discover how repetition literally hijacks your brain's perception through the illusory truth effect. Based on a landmark Nature Communications meta-analysis spanning 50 years of research, Host A and Host B explore why your brain mistakes familiarity for truth—and why knowing about the trick doesn't protect you. Using Naruto's Genjutsu as the structural metaphor, they unpack the logarithmic curve of manipulation, brain fluency, and why propaganda works even on skeptics. 00:00 - Does repetition make false things true? 01:30 - The illusory truth effect: 50 years of research 05:00 - Brain fluency vs. accuracy—how familiarity tricks perception 08:00 - Genjutsu metaphor: The illusion your own brain casts 12:00 - The logarithmic curve: Why the second exposure hits hardest 15:30 - Why knowing the effect exists doesn't save you from it This podcast episode was fully generated by AI — research, script, voices, and production. Built with Claude, Piper TTS, and automated pipeline tooling.