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"6 Breakfast Shows In 6 Years" β€” Ex-4BC Producer Slams Shakeup

"6 Breakfast Shows In 6 Years" β€” Ex-4BC Producer Slams Shakeup

Published 3Β months, 2Β weeks ago
Description

Brisbane's 4BC has announced a major programming shake-up after another bad ratings survey β€” Dean Miller and Sofie Formica are out of Breakfast, Michael McLaren is being networked in from 2GB, and the weekend line-up is being axed entirely in favour of Sydney content. Former 4BC radio producer Brett Debritz joins Rob McKnight to unpack the changes, and doesn't hold back β€” revealing 4BC has now churned through six breakfast hosts in six years, and questioning whether station management has learned anything from its ratings research at all. - Dean Miller & Sofie Formica replaced by Jason Matthews in Breakfast - Gary Hardgrave moves from Drive to Mornings - Michael McLaren networked in from 2GB for Afternoons - Carla Bignasca's local Afternoons show and weekend programming axed - Station Manager Siobhain Ryan confirms local job losses are coming Brett Debritz gives his verdict on where it's gone wrong β€” and what 4BC needs to do to win Brisbane back. πŸ”” Subscribe, hit the bell, like and comment β€” join the conversation live! πŸ“Ί McKnight Tonight streams Monday, Wednesday & Thursday at 8pm AEST. πŸŽ™οΈ Catch Media McKnight for weekly media industry analysis. #McKnightTonight #4BC #RadioNews #BrisbaneMedia #MediaMcKnight

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