Episode Details

You're doing the work. You've got some momentum. But growth feels heavier than it should and you're not sure what's getting in the way. This episode is for you.

Candy Motzek sits down with Adam Roach, founder of I Love Coaching Co. and coach to established coaches across four continents, to talk about the four-phase model that takes a coaching practice from uncertain to $360K and beyond without adding more hours or complexity.

Adam shares why going inside before you go out is the foundation of everything, what happens when coaches choose the wrong avatar, and why the premise of your offer, not the methodology, is what actually signs clients and keeps them. He also talks honestly about his beach chair moment that made him walk away from real estate franchises and a software company to build a community of coaches, and why success and significance are two very different things.

They also get into morning routines, cortisol, and the 30-minute walk that changed everything for Adam six years ago and still starts every single day.

Warm, direct, and genuinely useful.

Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/

Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/

Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/