Episode Details
Back to Episodes
Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
Season 1
Episode 127
Published 2 weeks, 5 days ago
Description
In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.