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Domo Wells Redefines NWSL Merch | MLS News
Description
Dominique “Domo” Wells is revolutionizing sports merch with Dead Dirt, turning the Washington Spirit into the NWSL’s top retail force with six of the league’s best-selling jerseys — including Trinity Rodman’s runaway hit. Drawing from her DJ roots, she crafts gear that speaks to local culture, not just star power, using deep market insights to build authentic, city-specific collections. Her success has landed her designing for all 16 NWSL teams, blending streetwear with hometown pride in a “if you know, you know” aesthetic that’s already selling out — proving that fashion and fandom go hand in hand.
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