Episode Details

Although I have never self-identified as being on the political right, it falls to me to try to re-orientate the Right away from continuing its terrible identification with MAGA and Russian right-wing Disinfolklore. Let’s, then, use my concept of Archetyping-Through-Disinfolklore to understand how the (political) Right was hacked by usurpers who managed to identify “Right” with “Conservative” and policy positions, like Trumps, which are anything but Conservative or Right (see my “Battling Disinfolklore Archetypes” speech delivered during the Munich Security Conference in 2025 where I first explained how Druidey Don and Duncey Putin are using Archetyping to wrap us up inside a Disinfolklore Universe:

Let’s model the relative hierarchy of terms “Right,” “Conservative,” and “Make America Great Again (MAGA) / Reagan/Thatcher Right manifestations thus:

Right

<—->

Conservative

<—->

MAGA or Reagan/Thatcher model.

Here, for reasons which will become clearer later in this piece “Right” is, of the three, the primary Archetypal identity. Conservative comes next. While specific temporal and epochal manifestations of these Archetypal identities, like MAGA or Reagan/Thatcher archetypal models of Right-wing Conservatism come last.

There is a reciprocal flow between these three hierarchical components of our own dimensions of political and self/social-identity. Sometimes a professed adherence to the MAGA or Reagan/Thatcher model of policies will define what is “Conservative” and what is “Right.”

In such cases the upstream manifestation of “Rightness” (in this example the MAGA or Reagan/Thatcher models of Conservatism) determines the content of the downstream and primary meaning of the primal concept of “Rightness.” Nefarious manipulators like Russian combat propaganda practitioners or the originators of MAGA use this bottom-up method/trick to transform the archetypal identity of what is Right, using disorientating and reorienting Disinfolklore.

Re-Archetyping what is “Right” or “Conservative” by manipulating adherents to, say, the Reagan/Thatcher or MAGA archetypal models works within communities.

The American Breitbart.com website set out “the Breitbart Doctrine” (note the two coincidental(?) “Reit” sounds in the moniker of the right-wing aggregating news service established by the late Andrew Breitbart in 2005).

According to this “doctrine,” “Politics flows from culture, and if conservatives wanted to successfully dam up progressive ideas in America, they would have to first challenge the culture. And so Breitbart was founded to be not only a media platform but also a tool for reversing the flow of American culture.” (Excerpt from “Cambridge Analytica and the Plot to Break America” by Christopher Wylie).

Similar to the insight that politics is upstream from culture and if you can transform the culture you can manipulate the politics arising from that culture, what is “Right” or “Conservative” is also fluid. “Rightness” can be carefully and sensitively manipulated in an analogous manner to how Breitbart set out to “dam” so-called “progressive ideas” by reversing the flow of American Culture. This work, as well as Steve Bannon and Chris Wylie’s work on Cambridge Analytica led to the founding of the MAGA manifestation of the American Right. MAGA has now led to America halting support for Ukraine becoming part of Right-wing American orthodoxy, a few short years after Druidey Don was impeached for halting arms exports to Ukraine during his first presidency. This MAGA manifestation of “Right-wing” Conservatism now has colonised almost the whole meaning of what it means today to be on the political “Right” or “Conservative” in America today. Italy’s prime minister Meloni and Merz, Germany’s likely incoming Chancellor, self-identify as being on the political “Right” yet both are resolutely anti-MAGA. So far, both politicians have supported Ukraine’s right to defend its