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This is the “what can we do” part. I was concerned that we were going to be wrapped up in the same kind of Disinfolklore galaxy as I watched unfurl inside the minds of Ukrainians stuck in the occupation between 2015 and 2018, and that I have witnessed — and I’m sure many of us have witnessed — people we know who have gone MAGA unfurl inside their minds. What I was concerned about was that this would be a Disinfolklore universe of many different concatenating galaxies.

Last time, I talked about the three archetypal characters: Druidy Don, Disinfolklore himself; Duncey Putler; and the Comedian. Tonight, I’m going to talk about what we can do to resolve this problem and to assuage my fears and our fears that we are going to be wrapped up in a Disinfolklore universe.

Re-Archetyping and the Future of Disinfolklore

It’s really about re-archetyping, and it’s about the future of Disinfolklore. It’s about archetyping and re-archetyping. What I used to call counter-Disinfolklore, which could be called infolklore, but really it’s this mechanism of archetyping and re-archetyping, which I’ve talked about before, which gives us the clue of what is to be done.

As I use this term archetype and re-archetype, I want you to focus on the ‘Rch’ element in the signifier Archetype. Arch-e-type. That RCH — the same RCH we have in monarchy — it’s Rch. Reich. Rich, it’s in the same sound in rich, people who are rich, people who have the right/reich. I just want to flag that at the beginning. Archetype, archetype, archetype contains the element in the second most important cryptotypic semantic signalling system in Indo-European culture: words with these Rg / Rt / Reg / Rch / Rit / Rd sounds within them are part of this system: see my seminal: What Meaning Means

Three World-Changing Events This Week

Let me begin this week with three world-changing events that occurred this week. These events situate my concept of archetype and re-archetyping, which I’ll remind you is quite different from St Augustine’s, from Carl Jung, who got his idea of archetyping from St Augustine. It’s quite different from Joseph Campbell’s and from the concept of archetypes in psychoanalysis.

The first world-changing event: a computer researcher in America this week reverse-engineered one of Apple’s M4 chips. He was able to demonstrate through means he described in great detail, which I myself am working through, that Apple’s software masks the true potential of this chip. This semiconductor chip, in its essence, is many more than ten times — ninety times more powerful than some of the most powerful NVIDIA GPUs, graphic processing units.

The second world-changing event this week: Apple announced the M5 Max chip in laptops, which you lucky Americans are able to buy now for about $4,000, this new Pro laptop. They have the same capacity in a laptop, independent of the cloud, that thousands of computers had when I first started studying neural network computing as part of my entrepreneurship project during my MBA at Oxford back in the ancient times of 2016. That was just four years after the world-changing AlexNet computer vision model, which described the most powerful computer vision system yet invented. It ran on thousands of computers and was perhaps a hundred times less powerful than the computer vision on your iPhone or my iPhone today.

The third world-changing event: ByteDance, TikTok’s parent company, announced and shipped a large language model which can run on your iPhone. I wouldn’t advise putting that on your phone, given where it comes from, but it’s not going to be the first. I’m sorry, it is the first, but it’s not going to be the last.

Claude Code and Boris Chornyi

These three innovations together — and note that the first, the reverse engineering of the M4 chip, was facil