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K-State Stadium to Sell Alcohol at Seats | Wichita News
Description
Kansas State is turning up the heat at Bill Snyder Family Stadium—starting in 2026, fans will be able to buy beer, seltzers, cocktails, and wine right at their seats. After years of debate, the move aims to boost revenue, enhance fan engagement, and keep K-State competitive in today’s college sports economy. Alcohol will be off-limits after the third quarter, with age restrictions and drink limits in place. And yes—fans can still leave and re-enter with their tickets. This bold step mirrors a nationwide trend as schools scramble to find new revenue streams and elevate game-day vibes.
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