Episode Details

The FMCG Marketing Daily — July 17, 2026 In this episode: • The funding crisis at Ben & Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what happens when brand values lose their financial backing. • Dollar Shave Club is using generative AI not to cut costs but to accelerate creative experimentation — a challenger brand approach that reframes how FMCG marketers should think about AI's role in the creative process. • As Brown-Forman's CEO prepares to leave, the spirits group faces a defining portfolio and brand strategy moment — with outside leadership increasingly on the table following moves by Diageo and Heineken. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO