Episode Details

Curious what it actually looks like to build with us? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA  Mike found a competitor a mile and a half from one of his gyms. She has no idea he is watching.  Studying competitors sounds like copying. It is actually the fastest way to find out where you already win and nobody else has noticed.  One studio in this breakdown has 458 five star reviews, and not a single competitor ad in the market uses reviews as proof.  In this episode you'll learn: — Why Mike is against competitor focused marketing, except for this one use case — The exact AI prompt Mike uses to run a full competitor ad breakdown — How to pull real time data from the Meta Ad Library instead of guessing — What a live price split test reveals about what your market will actually pay — Why running more ad creative is healthier than running less — The gap nobody in this market is advertising — Why 458 five star reviews beats any headline about results — The percentage of GSD's $100K a month gyms that run paid ads versus the ones that do not — Why watching a competitor's split test can tell you what to test next — What 98% of GSD Gyms members say is the number one value of the program  If you have never looked at what your competition is actually running, this episode gives you the exact process to do it.  Timestamps: — 0:00 Cold open, spotting a competitor — 1:03 Why Mike is not pro competitor focused marketing — 2:26 Two reasons competitor research still helps — 3:18 Picking a random studio to analyze — 4:41 Building the competitor breakdown prompt in AI — 6:01 A quick note on the Meta connector — 6:47 The sweep results start coming in — 8:02 Reading a competitor's ad account and offer angle — 9:01 The live $0 versus $10 price split test — 9:26 Where two competitors are falling short — 11:04 What percentage of $100K gyms actually run paid ads — 13:01 What to watch for over the next two weeks — 14:00 Why competition drives innovation — 14:37 What 98% of GSD members say is the real value  Whisper trial link Competitor Creep prompt breakdown / Meta connector training link ————————————————————————  Mike breaks down a real competitor's ad account start to finish and shows exactly where the openings are. The plan behind how GSD Gyms helps studios find those same openings is right here.  Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA  She still has no idea any of this happened.