Episode Details

I've been a Klaviyo partner for over 10 years.
Platinum Elite status. On the 2026 Partner Advisory Board.
I've seen this platform evolve more than almost anyone.

Last week I attended Klaviyo Connect LA — their first
regional event series in years — and I'm breaking down
everything that came out of it.

Klaviyo is making a big move. They're not just an email
platform anymore. They're pushing hard to become the
definitive B2C CRM — combining marketing, service, and
analytics into one ecosystem.

In this episode I'm sharing my honest take on where the
platform is heading, what's actually worth paying
attention to, and what it means for D2C brands and
retention marketers right now.

What we cover:
— Klaviyo's three core verticals and where they're
  placing their biggest bets
— Customer Hub and Case Service — what they are and
  whether they're worth it for your brand
— WhatsApp as a retention channel for international
  audiences
— The social integration and how we're using it to
  drive email and SMS opt-ins for our clients
— MCP server integration with Claude for smarter
  campaign strategy
— What the agentic shopping conversation means for
  e-commerce in 2026

No fluff. Just what I actually took away from the room.

✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02